It goes without saying, COVID-19 has impacted us all. When you take a
deep dive into different organizations, you see some incredibly
inspirational stories of how the crisis enabled us to be innovative,
to focus on what is essential and sometimes to even change our
This is exactly what Breakfast Club of Canada did. The 26-year-old
organization provides breakfast to children in need at their schools.
Up until COVID-19, they fed over 250,000 children per day. Then
Lisa Clowery, Director, Corporate Partnerships, Breakfast Club of
Canada says: “Up until COVID-19, we knew that one in four children
in Canada was at risk of not eating breakfast and as a result,
making it more difficult for them to perform well in school. Further
to COVID-19, now one in three children are vulnerable. A lot of
families are struggling.”
So, what did Breakfast Club of Canada do? They turned on a dime.
They found alternative ways to deliver food but this time – to
families. In the months during which schools were closed, the Club
supported over 1,000 local charities and schools which reached over
Clowery added: “We knew we needed to be where the children in need
were. In March, we pivoted our operations and created an emergency
fund to help schools and community partners with funding to allow
them to tailor food access solutions to children in their families.
For instance, funding was used to prepare food hampers and curb side
pickups as well as sending grocery gift cards to families. Since
September, we have been sending bins to schools with prepackaged
meals. To respect health and safety measures, children now eat their
meal in class. We have also seen a 30% increase in the number of
children participating it the breakfast program Thanks to the
generosity of our partners and our incredibly dedicated volunteers
and staff our reach is far greater. We will continue to adapt to
ensure that we are meeting the need.”
Learn more about Breakfast Club of
Canada’s COVID-19 response.
AbbVie proudly supports Breakfast Club of Canada.