We use your Personal Data to provide you the services you request, communicate with you, improve your experience with the AbbVie Services, generally improve our products and services and for other internal business purposes, as described in more detail below.
Providing Programs and Services You Request
If you choose to register for one of our services, we use the Personal Data that you provide through AbbVie Services to respond to your questions, provide you the services you request, offer an optimal customer experience, and to perform our contractual obligations on the basis of your consent.
You may also choose to receive marketing information from AbbVie, such as offers regarding AbbVie’s products or services, invitations to participate in surveys about our products, or other notifications and offers. In such cases, we will use your contact and other Personal Data to send you marketing information. You can opt out from receiving marketing information in the manner indicated in the relevant marketing message, and as further detailed below.
Customized User Experiences
Business and Product Improvement
In order to discover new facts that could help AbbVie better understand customer needs and help improve, develop, and evaluate product services, materials, programs, and treatments, AbbVie analyzes the information that you have provided for its legitimate interests in business and product improvement.
Service Analytics and Improvement
We may use the information that you provide and the information we collect automatically about your use of the AbbVie Services to monitor user traffic patterns and preferences for our legitimate business interests of improvement, analytics and optimization of the AbbVie Services.
Consequences of Not Providing Personal Data
You are not required to provide all Personal Data identified in this Privacy Notice to use AbbVie Services or to interact with us offline, but certain functionalities may not be available if you do not provide certain Personal Data. If you do not provide certain Personal Data, we may not be able to respond to your request, perform a transaction with you, or provide you with marketing that we believe you would find valuable.
Do Not Track (DNT) Signals
Given the divergent practices of organizations that offer browsers and the lack of a standard in the marketplace, we do not respond to DNT signals at this time.
Retention of Personal Data
We typically retain Personal Data related to marketing activities for as long as you accept marketing communications from us, and upon request we will securely delete such data in accordance with applicable law, unless we have other legal grounds for retaining such Personal Data. For Personal Data that we collect and process for other purposes described above, we typically retain such data for no longer than for the period necessary to fulfill the purposes outlined in this Privacy Notice and as otherwise needed to address tax, corporate, compliance, litigation, and other legal rights and obligations.