We use your Personal Data to provide you the services you request,
communicate with you, improve your experience with the AbbVie
Services, generally improve our products and services and for other
internal business purposes, as described in more detail below.
Providing Programs and Services You Request
If you choose to register for one of our services, we use the
Personal Data that you provide through AbbVie Services to respond to
your questions, provide you the services you request, offer an optimal
customer experience, and to perform our contractual obligations on the
basis of your consent.
You may also choose to receive marketing information from AbbVie,
such as offers regarding AbbVie’s products or services, invitations to
participate in surveys about our products, or other notifications and
offers. In such cases, we will use your contact and other Personal
Data to send you marketing information. You can opt out from receiving
marketing information in the manner indicated in the relevant
marketing message, and as further detailed below.
Customized User Experiences
The Personal Data that you provide may be used to create customized
offers, information, or services tailored to your interests and
preferences. Also, we may use your IP address and the data that we
technologies to make our AbbVie Services easier to use and navigate as
well as to personalize the content provided on AbbVie Services by
anticipating the information and services that may be of interest to
you. In some cases, we collect this information pursuant to your
consent. In other cases, we collect this information for our
legitimate business interest to optimize and customize user experiences.
Business and Product Improvement
In order to discover new facts that could help AbbVie better
understand customer needs and help improve, develop, and evaluate
product services, materials, programs, and treatments, AbbVie analyzes
the information that you have provided for its legitimate interests in
business and product improvement.
Service Analytics and Improvement
We may use the information that you provide and the information we
collect automatically about your use of the AbbVie Services to monitor
user traffic patterns and preferences for our legitimate business
interests of improvement, analytics and optimization of the AbbVie Services.
Consequences of Not Providing Personal Data
You are not required to provide all Personal Data identified in this
Privacy Notice to use AbbVie Services or to interact with us offline,
but certain functionalities may not be available if you do not provide
certain Personal Data. If you do not provide certain Personal Data, we
may not be able to respond to your request, perform a transaction with
you, or provide you with marketing that we believe you would find valuable.
Do Not Track (DNT) Signals
Given the divergent practices of organizations that offer browsers
and the lack of a standard in the marketplace, we do not respond to
DNT signals at this time.
Retention of Personal Data
We typically retain Personal Data related to marketing activities
for as long as you accept marketing communications from us, and upon
request we will securely delete such data in accordance with
applicable law, unless we have other legal grounds for retaining such
Personal Data. For Personal Data that we collect and process for other
purposes described above, we typically retain such data for no longer
than for the period necessary to fulfill the purposes outlined in
this Privacy Notice and as otherwise needed to address tax, corporate,
compliance, litigation, and other legal rights and obligations.